QATAR ADVENTURE
One of the most successful government experiences ever.
CLIENT OBJECTIVES
Q Life, a leading cultural platform by the State of Qatar wanted to find a unique solution in how to enter the metaverse and engage younger audiences and educate them about Qatari culture.
HOW DID WE DO THIS?
Leveraging our industry-leading Roblox insights, we delivered an end-to-end campaign solution, from strategy and creative development to project management and data-driven reporting.
In partnership with Roblox, we executed a successful three-part strategy. This included a targeted integration within the popular experience, Livetopia, which delivered immediate and measurable results.
Additionally, our in-house studio developed a bespoke Roblox world, "Souq Waqif." This immersive coffee role-playing game celebrated Qatari culture, allowing players to interact, earn unique digital items, and experience the nation's traditional cuisine and clothing.
23M+ VISITS IN 2 CAMPAIGNs
IMMEDIATE RESULTS
As one of the most successful government experiences in Roblox history, reaching over 100 countries and activated in 4 continents, our immersive world delivered beyond Qatar’s expectations.
While celebrating cultural assets such as the Katara Hotel, Lusail International Circuit, Meryal Waterpark, Hamad International Airport, Lusail Stadium, whale shark diving, falconry, pearl diving and more.
Players had the chance to fly Qatar Airways airplanes, score penalty kicks at the Lusail Stadium, drive a racing car around the Lusail International Circuit and build their own Dream Homes.
Educating players about the dynamic culture of Qatar.
11 minutes average playtime
