QATAR ADVENTURE
One of the most successful government experiences ever.
CLIENT OBJECTIVES
The Qatari government wanted to find a unique solution in how the government could enter the world of gaming to engage younger audiences and educate them about Qatari culture.
HOW DID WE DO THIS?
Through our industry-leading insights and deep understanding of Roblox, we guided the Qatari government and uncovered the perfect opportunity within the platform. Partnering with Roblox itself, we crafted a bold three-step strategy to help them earn their place in this dynamic space. By centering on Livetopia, we launched a two-phased approach that delivered immediate results, seamlessly blending brand strategy with gaming impact.
7M VISITS IN AN 8 WEEK CAMPAIGN
IMMEDIATE RESULTS
As one of the most successful government experiences in Roblox history, reaching 32 countries and activated in 4 continents, our immersive world delivered beyond Qatar’s expectations.
While celebrating cultural assets such as the Katara Hotel, Lusail World Cup Final Stadium, whale shark diving and pearl diving.
